Why Customers Leave - And How to Keep Them

Ninety percent of all retail sales transactions are still made in a brick-and-mortar location. Yet achieving retail success is challenging, and is only accomplished through managing a fragile balance of critical components. The right mix of product selection, customer service and pricing must all be perfectly aligned to create perceived customer value - The Holy Grail that keeps buyers flocking through the doors and the cash registers ringing.

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