Make your in-store marketing sell more.
Your in-store marketing and layout needs to get the right products and offers in the right place. Brickstream shows you how.
With our BehaviorIQ™ technology we continuously capture customer activities in your store and transform it into actionable management information data. Brickstream lets you see your best in-store marketing and merchandising opportunities, enabling you to increase your customer's basket size. And your bottom line.
Learn your customers' natural traffic patterns.
With Brickstream, you can monitor and measure customer movements and traffic patterns. With accuracy. This is information traditional point-of-sale can't provide. You can use it to manage in-store marketing performance across the store, or to take measurements in discrete areas such as noting the number of impressions for your digital signage.
- What spots did your customers browse?
- Where did they stop?
- Where did they go next?
- Where did they dwell?
- For how long?
- How many impressions of your digital displays?
Devise the layout that drives the most sales.
Capitalize on natural traffic patterns and design your store to increase sales. Whether you balance the traffic flow in each store or implement sales-raising programs across the country.
- Anticipate customer behavior
- Move high-margin items to high-traffic aisles
- Move popular merchandise to low-traffic aisles
- Put displays and kiosks in the most effective places
Boost marketing effectiveness.
The effectiveness of endcaps, kiosks, and in-store promotions can all be heightened with Brickstream intelligence.
- Identify traffic-stopping campaigns
- Measure customer interactions
- Detect changes in traffic
- Determine sales impact
Measure and optimize the impact of digital displays.
Get the most value from the latest innovations in on-site marketing techniques and technologies. Brickstream provides valid measurements of the impact of digital displays and how effective they are at driving sales.
- Measure number of impressions
- See the number of browsers
- Monitor sales results
- Quantify dwell times
- Detect directional traffic and where customers go next
Grow category profits.
With Brickstream, it's easy to combine traffic patterns with POS data to measure category sales and conversion rates. You can see how to change traffic patterns to better support a category and exceed corporate demands for profits.
- Take advantage of category sequences
- Change placements to raise sales of low performers
- Negotiate space requirements with vendors
Quickly make changes across the chain.
Customer movement and behavior in each store layout can be measured instantly and evaluated in days. Now, Brickstream provides quantitative information about your store layouts and designs. These valuable measurements make it easy to quickly model various store layouts for implementation across similar stores or throughout the entire chain.
- Gain quantitative metrics on store layouts
- Baseline new designs and layout options at test stores
- Compare usage patterns to those in control stores
- Optimize "traffic flow" across the chain to significantly increase sales
Our BehaviorIQ™ technology also helps with Sales and Customer Service improvements.
