Brickstream Announces New Low-Cost Store Sales Conversion Improvement Solution

ATLANTA,GA - May 25, 2005

Brickstream Corporation, the leading provider of automated in-store customer behavior measurement solutions, today announced the availability of their new low-cost Store Sales Conversion Improvement solution. Customer sales conversion has long been a tool used to determine how many customers entered a retail store versus how many customers made a purchase at the retail store.

“When talking with customers, we found an unfilled demand for sensor agnostic counting solutions. Our customers have asked us to extend our measurement portfolio to include lower cost counting sensors,” said Steve Jeffery, CEO of Brickstream. “We have added proximity sensors and wireless IR beams, in addition to our existing cameras, to our Store Sales Conversion Improvement solution.” This powerful and cost affordable counting solution delivers key metrics including store conversion rates and traffic per labor hours. Additionally, Brickstream consultants work in conjunction with customers to identify and implement programs for improving store conversion rate, and ultimately store sales.

“Across a single organization, multiple users need this information,” says Thomas Chmielewski, Vice-President of Marketing at Brickstream. “Marketing managers look at user counts to measure the success that marketing campaigns have in increasing customer visits, store managers use the data to measure and improve store conversions, HR uses the data to ensure labor staffing is cost effective and appropriate, and senior executives use this for store comparisons and benchmarking.”

In addition to Store Sales Conversion Improvement, Brickstream offers a unique Store Layout and Design Measurement solution which tracks, maps, and provides physical shopper activity store movement for quantifiable analysis with recommended enhancements for improved selling in a department or complete store. Brickstream’s Service Management and Real-Time Service Management solution provide for measuring customer wait time and providing real-time alerts to managers and store personnel so they can react to or prevent front-line service failures.

Brickstream’s counting solutions have already been deployed by several large North American retailers. For more information, please call Brickstream at 1.866.214.2578 or email info@brickstream.com.

About Brickstream

Brickstream provides BehaviorIQ™, the only automated customer behavior measurement technology that continuously captures, transforms and analyzes in-store customer behavior. Brickstream retail offerings include Store Sales Conversion Improvement, Store Layout and Design Testing and Front-line Service Management solutions. Brickstream helps retailers improve the customer experience and drive profitable sales growth through more effective sales, service, and marketing strategies. The Brickstream Solution was developed over a period of nine years and is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods manufacturers throughout North America and Europe.

Contact

Leigh Canavan
Brickstream Corp
404.249.8183
leigh.canavan@brickstream.com