Brickstream Corporation Launches Brickstream Intelligence for Space, Revolutionizing Store Design and Space Management

Arlington, VA - April 15, 2002

Brickstream Corporation is slated to launch Brickstream Intelligence for Space during Global Shop 2002 in Chicago, Illinois April 18-20, 2002. Designed for retailers and store design agencies, Brickstream Intelligence for Space revolutionizes store design and space management processes by providing continuous and real-time insight into the effectiveness of store layout and product allocation decisions.

Brickstream leverages patented video technology and business intelligence capabilities to anonymously capture walking paths of customers through a store and delivers intelligence such as customers entering/exiting an area, high/low traffic areas of a store, velocity of customers in an area, sequence of customer activities, traffic patterns by time of day/week, and before and after comparisons. Businesses use these insights to make better decisions about store layout and product allocation improving return on investment per square foot.

In January 2002 Brickstream launched the flagship products of the Brickstream System, which included Brickstream Intelligence for Service - providing businesses with actionable intelligence about customer interactions with in-store service and Brickstream Intelligence for Marketing - providing businesses with actionable intelligence about customer interactions with in-store marketing campaigns. Businesses use Brickstream Intelligence to improve the planning and execution of CRM initiatives, resulting in better customer satisfaction and loyalty and a higher return on labor, space and marketing investments.

"Brickstream Intelligence for Space delivers an entirely new level of intelligence that introduces science into the art of macro space planning and management processes," says Peter Baskin, Retek VP Retail CRM Solutions. "Brickstream greatly enhances customer-focused store design solutions with its cutting edge patented technology that tracks and measures actual in-store behavior," according to Eileen Ford, VP of Marketing Services of Miller Zell.

The applications are available for sale today and will be demonstrated at the Brickstream booth (1482) during Global Shop 2002 in Chicago, Illinois April 18-20, 2002. The application is available direct from Brickstream or via its partner Retek (under the Retek Brickstream™ brand).

About Brickstream

Brickstream sets the standard for a new generation of customer analytics for the brick-and-mortar economy. Brickstream provides the Brickstream System, a closed loop solution that leverages anonymous smart video technology to continuously capture and analyze information about in-store customer activity and the effectiveness of customer interactions, and act on this information in real-time to improve the planning and execution of sales, service, and marketing processes. Developed over a period of seven years, the Brickstream System is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods manufacturers throughout North America and Europe. A partial client list includes Bank of America, Lloyds TSB, Royal Bank of Canada, Wells Fargo, SunTrust Bank, Office Depot, CVS Corporation, and Procter & Gamble.

Contact

Leigh Canavan
Brickstream Corp
404-243-8183
leigh.canavan@brickstream.com