Brickstream Improves Tracking, Site Configuration and Site Management

ATLANTA,GA - March 28, 2005

Brickstream Corporation, a leading provider of automated in-store customer behavior measurement solutions, today announced the immediate general availability of Brickstream Manager 1.0, Brickstream Tools 3.0, and Brickstream Tracker 3.0. Utilized by Brickstream’s services groups, these products provide improved tracking, site configuration, and site management capabilities. The releases further Brickstream’s position as the leading provider of customer behavior measurement solutions and its goal of helping organizations improve their customer experience and drive profitable sales growth through more effective service, marketing and sales strategies.

Brickstream provides BehaviorIQ™, an automated customer behavior measurement solution that leverages sensor devices and patented technologies to anonymously capture, transform, and analyze in-store customer behavior. BehaviorIQ™ provides timely fact-based insights into the customer experience and arms retailers to make better, faster decisions that drive profitable sales growth.

Enterprise Data Manager represents our new enterprise-level management system that controls and monitors the flow of data files, logs, events from the site into the Brickstream Data Platform and ultimately, into the Brickstream Data Warehouse. Site Data Manager is the site-level management system that controls and monitors the flow of data files, logs, event at the site-level. Via these systems, Brickstream can better proactively monitor and manage the growing number of customer sites utilizing the Brickstream solutions, providing higher levels of customer service and system availability.

Brickstream Tools 3.0 provides an improved software toolset for configuring and validating customer site configurations. Tools 3.0 allow customer site configurations to be implemented in less time with less effort, providing our customers with a faster return on their investment.

Tracker 3.0 continues to build on our patented, industry-leading solution for customer behavior measurement via improved tracking algorithms. The enhanced algorithms provide more precise tracking of entities from one camera to the next. “These tools will advance the implementation and delivery of our BehaviorIQ solutions to our customers” said Chris Tyner, Product Manager for the Retail Segment. The tools add to the portfolio of tools and utilities used by Brickstream customers today.

For more information, please call Brickstream at 1.866.214.2578 or email info@brickstream.com.

About Brickstream

Brickstream provides BehaviorIQ™, the only automated customer behavior measurement technology that continuously captures, transforms and analyzes in-store customer behavior. Brickstream helps retailers improve the customer experience and drive profitable sales growth through more effective service, marketing and sales strategies. The Brickstream Solution was developed over a period of nine years and is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods manufacturers throughout North America and Europe.

Contact

Leigh Canavan

Brickstream Corp
404-243-8183
leigh.canavan@brickstream.com