Brickstream Announces Universal Orlando as a New Customer for Brickstream BehaviorIQ™

ATLANTA,GA - January 17, 2005

Brickstream Corporation, a leading provider of automated in-store customer behavior measurement solutions, announced today at the National Retail Federation 94th Annual Convention & Expo, that Universal Orlando has entered into a service agreement for the Brickstream BehaviorIQTM solution as part of an initiative to enhance the guest experience in Universal's Islands of Adventure®, Universal Studios Florida® and Universal CityWalk Orlando®.

Brickstream provides BehaviorIQ™, an automated customer behavior measurement solution that leverages sensor devices and patented technologies to anonymously capture, transform, and analyze in-store customer behavior. BehaviorIQ™ provides timely fact-based insights into the customer experience and arms retailers to make better, faster decisions that drive profitable sales growth.

"Brickstream enables our clients to understand how well they are serving and marketing to customers in retail environments," said Simon Angove, President of Brickstream. "We are excited to forge a relationship with Universal Orlando and provide them with a solution that helps support their mission of delivering a better guest experience".

About Brickstream

Brickstream provides BehaviorIQ™, the only automated customer behavior measurement technology that continuously captures, transforms and analyzes in-store customer behavior. Brickstream helps retailers improve the customer experience and drive profitable sales growth through more effective service, marketing and sales strategies. The Brickstream Solution was developed over a period of nine years and is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods manufacturers throughout North America and Europe.

Contact

Leigh Canavan
Brickstream Corp
404-243-8183
leigh.canavan@brickstream.com