Top Financial Companies in North America Deliver a Better Customer Experience with Brickstream Intelligence

ATLANTA - (BUSINESS WIRE) - November 18, 2003

Brickstream Corporation, a leading provider of Customer Relationship Management (CRM) solutions for brick-and-mortar retail environments, today announced that Royal Bank of Canada, Bank of America, Wells Fargo, and SunTrust have chosen Brickstream customer intelligence solutions.

Royal Bank of Canada has deployed Brickstream Intelligence for Service to better understand and improve the quality of customer service in the branch - such as wait times, service times, associate availability, and terminal utilization. The result has been improved customer satisfaction and loyalty.

"RBC Financial Group is committed to building profitable relationships with our clients by delivering a superior client experience," said Dick Johnson, Senior Manager, Operations and Resource Optimization, RBC Financial Group. "Continually improving the quality of service we provide is critical to our success, and Brickstream helps us by providing real-time feedback on how we are doing."

SunTrust has selected Brickstream Intelligence for Marketing to better understand and improve the effectiveness of new branch layouts and in-store marketing - measured by, for example, number of visitors to the branch, time spent in the branch, most popular customer paths, and "stopping power" of marketing displays.

Bank of America will test the software in a limited number of branches, under the auspices of its Innovation and Development Center. "Brickstream is helping us to better understand the in-store customer experience and make improvements accordingly," said Amy Brady, Innovation and Development executive, Bank of America.

"Brickstream is delighted to be working with forward-thinking companies who are serious about improving the quality of the branch banking retail experience," said Simon Angove, President of Brickstream. "Our customer intelligence solutions provide critical feedback on how well retail delivery processes are meeting customer expectations."

About Brickstream

Brickstream sets the standard for a new generation of customer relationship management (CRM) for the brick-and-mortar economy. Brickstream provides the Brickstream System, a closed loop CRM solution that enables businesses to continuously capture and analyze information about their interactions with customers in a brick-and-mortar environment, and act on this information in real-time to improve the planning and execution of sales, service, and marketing processes. Developed over a period of eight years, the Brickstream System is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods manufacturers throughout North America and Europe.

Contact

Leigh Canavan
Brickstream Corp
404-243-8183
leigh.canavan@brickstream.com