Brickstream Hires New Vice President of Sales

Atlanta, GA – August 2, 2005

Brickstream announced today that Brian Murphy has joined the company as Vice President, Sales.

“I am extremely pleased to welcome Brian to the Brickstream team,” said Steve Jeffery, chief executive officer of Brickstream. “His significant experience and relationships in the retail and banking industry are very synergistic to Brickstream’s customer insight solutions for those markets. Brian’s strengths in consultative solutions together with his background in business and retail analytics will be invaluable as we continue to grow in both the retail and banking industries.”

Thomas Chmielewski, Brickstream’s vice president of marketing and product management, added, “Gaining a seasoned sales professional like Brian to promote Brickstream’s Customer Behavior Measurement solutions to both existing clients and new opportunities is an important addition to Brickstream’s continuing success. We are excited to have Brian’s business development leadership as we develop Brickstream’s Store Sales Conversion Improvement for retail and the 4th Generation Staffing solution for banking.” Prior to joining Brickstream, Mr. Murphy has held several senior management positions with Celerant Consulting, Targetbase Incorporated, TSI Holdings, and Rubbermaid. Throughout his career, he has worked with both U.S. and international companies to develop and execute operational initiatives in the retail, consumer packaged goods, and financial services companies. Mr. Murphy currently resides in Flower Mound, TX and will split his time between his home office and Atlanta. He graduated from Sacred Heart University and completed extensive executive education in Insead-Fountainbleau, France. About Brickstream® Brickstream® offers the only comprehensive and automated customer behavior measurement solution for brick-and-mortar outlets. Using discrete video and sensor technology along with patented BehaviorIQ™ software, Brickstream captures, transforms, and analyzes customer activity data and converts it into actionable business knowledge for management. Analysis of customer behavior, including where they go, how long they wait, and what they do, enables brick-and-mortar outlets to improve the customer experience to drive profitable sales growth through more effective service, marketing and sales strategies.

Brickstream is headquartered in Atlanta, GA, and serves retailers, retail banks, and consumer packaged goods manufacturers throughout North America and Europe. The Brickstream solution was developed over the last decade and is protected by numerous patents. The company was formed in 2000 and formally launched its products in 2002.

Contact

Brickstream Corporation
Leigh Canavan
(404) 249-8183
leigh.canavan@brickstream.com