In the on-line world, the collection and analysis of clickstream data for the purpose of understanding website navigation or other patterns is an everyday occurrence. In real-world physical spaces, this is far from reality. Brickstream brings clickstream analysis to the brick-and-mortar world.
Brickstream combines intelligence at the edge with intelligence in the cloud into a complete solution. The Brickstream solution is composed of a suite of software, technology and data models that provide for the collection, organization, and presentation of data for behavioral analytics.
The Brickstream solution is comprised of the behavior intelligence platform, BehaviorIQ; intelligent edge devices, Brickstream smart devices, and a suite of applications such as TrafficIQ and QueueIQ.
BehaviorIQ behavior intelligence platform
BehaviorIQ provides a robust data warehouse for behavioral analytics, including the integration of data from external systems. This rich set of data provides the foundation for a broad set of behavioral applications, TrafficIQ and QueueIQ, today and into the future.
Brickstream smart devices
Brickstream smart devices are the foundation for BehaviorIQ, providing unparalleled accuracy and a broad set of behavioral metrics. These devices are autonomous, creating and managing the delivery of metrics to the BehaviorIQ platform.
Brickstream offers a growing suite of applications that leverage the BehaviorIQ platform to address the specific operations and marketing needs such as managing queues and measuring traffic through the environment.
QueueIQ application provides actual individual wait-times for people waiting in queues for service and labor optimization. We forecast demand, use real-time data from our stereo video analytics traffic counters, Brickstream 3D and Brickstream 2D, to match that demand and dynamically reallocate employees where needed. This reduces abandonment, improves customer service, increases sales.
TrafficIQ is a bi-directional monitoring and people counting product that provides you with the ability to count people as they come in and out of a door; and provides departmental occupancy and dwell maps.