Two Customers Demonstrate Two Ways To Use Brickstream
AMR Alert, October 2002
Five retailers, two banks, and one Consumer Packaged Goods (CPG) company are deploying Brickstream’s three shopper-tracking applications to help stores meet customer service objectives and help merchandising departments design better store environments. The two types of deployment target different levers to increase revenue and reduce operating costs.
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IT vendors ready wares for retail crowd
Ann Bednarz, NetworkWorld, June 2002
CHICAGO - With retailers shifting from a build-it-in-house to a buy-it-off-the-shelf mentality, vendors exhibiting this week at one of the retail industry's biggest network and IT conferences hope to snare some of their spending money.
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Brickstream Keeps an Eye on Your Customer
AMR Alert, June 2002
Helping consumers with their shopping experience is increasingly a prerequisite to profitability for retailers. Brickstream , which makes video imaging systems for tracking consumers throughout the store, is now piloting real-time products for systems and store personnel.
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Brickstream Expands Tracking Offer
Retail Week, June 2002
Systems for counting and monitoring shopper movements have been around for some time. Five years ago, companies including Schedule Works (now part of Torex Retail), FootFall and NCR were offering video-based systems that could track customers through the store to identify hot spots, while NCR had a system that added face recognition to the mix to identify individual movements.
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Retailers Should Start RRM ASAP
AMR Alert , June 2002
We noted a landmark development in the Retail Revenue Management (RRM) space, last week--the first reference by a retailer to RRM to explain financial and operating improvement in a Wall Street analyst earnings call. I’d like to explore the implications this and other recent RRM developments have for retail Information Technology (IT) and business priorities.
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Camera Ready. Brickstream analyzes video intelligence for retailers
Intelligent Enterprise, March 2002
In the continuing search for additional useful information to feed the engines of business strategy, some businesses have a new source to explore. Retailers can now use video cameras mounted in store ceilings to inform decisions about marketing initiatives, space allocation, and service management. Brickstream Corp. announced general availability of its video analysis and reporting software early this year and expects to announce customers and a realtime alert capability by the second quarter.
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Automatic Customer and Merchandising Physical Data Acquisition at the Store Level
AMR Alert, January 2002
Physical data about store operations or merchandising is one of the more challenging aspects to scientific retailing and improving customer service. Typically, such data is inaccurate or highly uncertain.
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Attention shoppers: You may be studied
CNN.com, January 2002
Arlington, Virginia-based Brickstream on Monday launched its Brickstream System, which links the company's software to computer hardware and in-store cameras in an effort to examine in-store browsing and buying behaviors.
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Find Out What Grabs Customers
Information Week, January 2002
Clickstream data-analysis tools can tell online stores everything from who visits their Web sites to how long they stay to which promotions catch their eye. But E-retailers' brick-and-mortar counterparts are limited to analyzing transactional data.
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ASP Brickstream Targets Retailers with New Brand of CRM
Xchange, January 2002
Tired of waiting in long lines at the grocery store or maneuvering through endless aisles to find the latest gadget at your electronics outlet? Application service provider Brickstream Corp. is trying to allay these common frustrations through the wonders of high tech.
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