Profit from the genius of BehaviorIQ™.
How do anonymous images of customers become valuable metrics to manage your business? This is the science behind our patented BehaviorIQ™ technology.
BehaviorIQ™ is the most sophisticated tool available for quantifying and analyzing what customers do in a brick-and-mortar setting. With BehaviorIQ™, you can optimize performance based on what’s really happening on the floor.
Now you can finally manage by the facts.
Get an accurate view of your customers.
BehaviorIQ™ gives you a real, continuous view of what transpires when customers are in your retail stores. That’s because our proprietary camera-to-camera linking capabilities allow us to never lose sight of where your consumers go and what they do. Unlike other tracking methods, BehaviorIQ™ makes a great deal of sense from what shows up on the video.
BehaviorIQ™ is able to:
- Determine your customers’ movement patterns
- Accurately distinguish discrete events – stopping at a digital display, pausing over products, standing in queues, etc.
- Easily distinguish between different customers
- Identify shoppers versus shopping carts
- Capture data on number of shopping units versus number of individuals
Benefit from meaningful, precise metrics.
Our patented processes and proprietary software draw meaning out of images. Based on the activities you’d like to measure (how many people at what hour, where people went, who made purchases, etc.). BehaviorIQ™ will capture, digitize, interpret, and transform customer images into metrics that have real significance to you.
Brickstream will publish the metrics to a dashboard and give you real-time alerts of in-store conditions, or you can use it to anticipate customer behavior and improve floor plans for your new locations.
This intelligence is then available for a number of uses, from extended planning to immediate corrections:
- Predict and publish wait times to reduce queue abandonments
- Receive real-time alerts when pre-set thresholds are reached
- Plan marketing strategies that capitalize on shopping habits
- Improve decision making in the near- and long-term
- Identify holes in scheduling
Enhance the value of your other systems.
Combining BehaviorIQ™ intelligence with data from your POS systems, workforce management, and other applications enhances performance all around. Brickstream makes integration easy. And the results can be powerful decision aids.
- Improve staff scheduling
- Identify training opportunities
- Add more depth to sales information
- Calculate return on investment of marketing activities
- Boost the benefits of your investment in self-serve technology
